Providing you or your company have invested in Adobe Acrobat, making a PDF document is easy. Microsoft Word documents, scanned sales brochure, sales letters, data sheets and a whole host of other information can be almost instantly published; with little or NO effort.
How many people do you know to have completed a PDF file making course? I'll make a guess, not that many and most probably, none.
The software is easy to use in basic mode. The results are usually acceptable at first glance. There's absolutely no reason to really learn how to get the best from the software and your CONTENT.
Making money on the Internet is not easy. Generally, you have to work harder and smarter than the competition. The free ride is over.
If you look behind the standard PDF document generation methods, you'll find a rich hidden source of web site promotion, along with document security and version tracking. Document control is becoming more important and can not be ignored. Including a document title, description and a few keywords is the very least you can do to improve your search engine exposure.
Let's work together to make the Internet a better place by making your valuable content easier to find.
Here are six easy ways to get better search engine exposure for your web published PDF content, improve security and document control.
1. PDF really should be text based.
Most document Scanners have an option to convert the scanned IMAGE into a PDF file. Search engines CAN NOT read the content when published as an IMAGE. A much better way to get better search engine listings for your PDF files is to use the OCR (Optical Character Recognition) option. Your TEXT CONTENT will then become readable to search engine spiders.
2. Use the document properties for better search engine exposure and security.
If you open a PDF document and then select:
File > Properties
You'll get an information window with tabs along the top bar:
Click the "Description" tab and then the "Additional Meta Detail" button.
The new window displays hidden fields used by search engines to rate the PDF for relevance.
This is probably THE most important upgrade you can carry out.
Yes, it will be hard work and very time consuming, but your PDF content will suddenly appear on page ONE instead of one thousand.
This window also has a security tab where you set permissions for write, print and a whole lot more.
3. Improve the TEXT content. Publishing the company sales brochure or sales leaflet will probably NOT help you beat the competition. Yes, make the PDF look good, but ALSO include as much unique TEXT content as possible. It should be fairly east to boost paragraph content without destroying the layout.
4. Use links into PDF documents. Make sure you include in-document menu links to your sub pages if the PDF covers more than three pages. Maybe even consider designing a powerful document navigation system.
5. Use outbound links to best effect and promote your HTML web site. Try to build links to your PDF content within the normal web site navigation system. If the file size is large, try to remember to warn the visitor by indicating a likely download speed of actual file size.
6. Influence How Search Engines Display Descriptions for PDF documents. If possible the first paragraph should summarise the PDF content. Search Engines will often pick this content to display under the link sentence. This is your PULL that can persuade a user to actually click the link.
Technically, making a PDF in to a search engine gateway is NOT hard.
It will take time, effort and a will to publish your information in the most effective way possible.
This article SIX Ways to Format PDF Documents for Web Site Publishing and Marketing Impact has been researched and written by: Sterling eConsultancy
Sterling Web Site Management are expert web site developers & marketers with experience in:
Management
Is your web site properly and regularly managed in order to ensure its continued optimum performance? Call us for assistance and advice!
Marketing
We offer professional Internet marketing and web site promotion, including search engine optimisation services to achieve the maximum "Return On Investment".
Maintenance
Maintenance of a web site requires time and special skills. Let us “do it all” for you and help you keep your site fresh, inviting and effective.
Design and Graphics
We can design you a great-looking website, or enhance your existing site, for a professional AND effective online presence.
Consulting
We can provide comprehensive consulting services to companies seeking to improve the online visibility of their products and services on the Web.
Audits
If you are developing or have just published a web site, Sterling Web Site Management can check your web site and generate a report on whether your web site designers have complied with optimum search engine registration procedures.
Sterling eConsultancy is a division of 32 Corners Limited
Here's today's top article at LPR:
When you're a start-up business with a shoe-string budget, that photocopied sheet with a simple list of your dishes was enough to get by. But as your business grows and becomes more successful, the time will eventually come when somebody says, "Isn't it time we got a more professional-looking menu?"
Yes, indeed, a full-featured, laminated menu just like the big restaurants use will definitely be necessary in most cases, if your restaurant is to be taken seriously. Even if you don't go for the large, laminated book-style folding menu, there are many alternative styles to choose from.
To get one thing out of the way right away: you are probably better off getting a professional graphics designer for this number. Designing a menu has many skills in common with designing a website, and your restaurant may not have somebody computer-savvy enough to figure out how to do it, let alone the artistic skill to make it look good!
But if you are up to the challenge, you will need: A computer with design and editing software, a separate graphics program, digital photos of servings, clip-art, and either a printer capable of high-resolution color printing or a print shop which will publish your design. If you hired a logo designer to brand-mark your signs and logos throughout your business, you'll want your company's logo on the menu as well. Oh, yes, and a spell-checker!
You'll need to design a color scheme, come up with a style and theme, decide what sections the menu will include, and plan the layout. In addition to the main menu, you may want to create place-cards or table tents advertising seasonal specials and such. There are paper and publications standards in the printing industry, with standards designated as A4, A5, and so on, so check with the printing company who will be publishing your design.
This whole project doesn't need to cost you an arm and a leg. Remember that simple, casual diners, coffee shops, cafes, and other small establishments do very good business without making a big production out of their menu. Here are some simpler design formats which almost anyone can learn to use:
HTML - Not many people think of it, but this is a document standard, after all. HTML, being the language of the World Wide Web, is capable of handling text in many sizes, layout formatting, and images. This is not recommended for fancy designs, but it can be enough to squeak by in some cases. Any web-page editing software can help you run up a layout. But there are some problems with this format: HTML can't do custom fonts because they can't display in your web browser, it isn't good at keeping pages to a size standard, and is not powerful enough to handle more demanding layouts.
PDF - This is the most commonly used standard. The Portable Document Format is widely used for all purposes throughout the printing industry. A sophisticated PDF editor can design anything from a business card to a newspaper. It uses rigid page design and the editors for PDF have all of the standard sizes selectable from the menu. It can handle any font, image, and layout you throw at it, and is also likely to be preferred by the print shop. The only downside: PDF editors are expensive. Proprietary software patents have choked out most of the competition, resulting in a highly monopolized industry.
SVG, XML - This is the second most commonly encountered standard, and in fact much of the printing industry is starting to use this format more widely. They are each capable of the full set of PDF features, and even add some new tricks that PDF can't do. SVG stands for "scalable vector graphics" and XML is the parent of HTML, being the original document mark-up language.
SVG and ML combine in the same document. SVG is not only a means of producing a document, but is a graphics language as well, so you can draw in it! Software for editing SVG and XML documents is widely available as free and open source software, and in every case the free software is at least 99% as powerful as the expensive commercial version. The only downside here is that it takes some extra learning to use and understand SVG and XML. For example, web browser have been able to render SVG and XML elements for years, and yet you don't see much of it on the Internet, because there just aren't that many people skilled enough to use it. You don't exactly have to have a computer science degree - but it won't hurt!
Whatever document format you use, you will have many considerations in planning your layout. If you use photographs, you will need to have a professional photographer to snap photos of your food and provide you with the images in digital format so you can include them in the menu. You will want to pick a font and layout consistent with your restaurant's atmosphere and your business image.
You will want it to be attractive as possible, but not be so "busy" that it is difficult to read. And using clip-art is convenient and easy, but will make your design look like a tired cliche. Using custom-made graphics, on the other hand, will require digital graphics design skills that aren't too common in the general public. You might also want to provide versions in different languages, and a braille menu for the visually impaired.
It is quite challenging for someone with little design experience to undertake this task; there is much more to design that is left out of this article. Remember that menus define your restaurant; it is the first product that your guests will get to see. Making a good impression here is important.
Article Republished From:
Liberated Press Releases a web site that DOESN'T use Google Adsense text links in or around articles.
Author Resource:- Freelance writer for over eleven years.
Looking for a discount on your restaurant uniforms and accessories? You might want to check out these sites.
Discount Restaurant Uniforms Restaurant Clothing Dickies Medical Uniform Scrubs
